Thursday, July 20, 2006

The Way of the Dog: The art of making success inevitable

This is a very funny and entertaining book. It is about a lousy salesman who got turned into a sheepdog by a witch. Through his training as a sheepdog, he learnt how to succeed, according to "the way of the dog". By comparing a salesman to a sheepdog, the author (Geoff Burch)did a great job in bringing his ideas across, from making a sales pitch, negotiating skills, closing techniques, to fostering client relationships. Highly recommended for everyone, a must read if you are into sales.    
http://www.geoffburch.com/images/way_dog.jpg

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